About Genie - Beans

Our Story

Genie Beans was born out of a simple insight: people dream about their financial future, but when it comes to action, most feel lost. The financial world is complex and overwhelming. It often pushes people away rather than guide them forward.

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That’s where we come in!
Genie Beans transforms those dreams into an actionable financial roadmap – personalized, clear, and built for real life. From a friendly WhatsApp chat, you receive trusted guidance, backed by regulation,
and implemented through leading financial institutions.

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Our Roots
Genie Beans is not just another startup. It grew out of over 15 years of expertise in compliance, operations, and control through Hogery Control & Compliance, a company that has been serving Israel’s top financial institutions with regulatory trust and operational excellence.

With this foundation of credibility and professional standards, Genie Beans was created to bring
the same reliability once reserved for institutions – directly to individuals.